Amazon just introduced its newest private label. Meet Belei (pronounced like "belay"), a collection of high-quality skincare products made with clinically-proven ingredients. There are twelve items that target different skin concerns, each wrapped in a thoughtful package that's comprised of post-consumer resin and recyclable cartons. Prices start at just $9, and the most expensive item in the line is $40. Both ends of the spectrum are easier on your wallet than many popular brands. As an added benefit, Amazon backs up each product with a full year guarantee. If you dislike a Belei item, for any reason, even after you've used it, Amazon will refund you. Each product has a 25% off clippable coupon offer as of press time to sweeten things up even more.
Belei is refreshingly simple, wholesome, and affordable.
Skincare can be confusing. Even a simple three-step routine is overwhelming to research. Search Amazon for face wash and you'll get over 80,000 results. The main subreddit for skincare has close to a million subscribers, with product junkies raving about patch tests, individual ingredients, price-per-ounce, and dozens of other details. I am not an expert, but I do love anything having to do with makeup and healthcare products. Personally, my morning skincare routine is seven steps long, and it still isn't perfected. TL;DR: it's a lot of work.
That's exactly why Amazon's new line, Belei, is so refreshing. It's simple, wholesome, and easy to understand. The products are free of parabens, phthalates, sulfates, and fragrance. They're not tested on animals. They're inexpensive. And they address the most common skin concerns, like wrinkles and acne.
Let's examine one of the pricer items. The Belei Hydrating Hyaluronic Acid Serum costs $40 for two ounces. You can get 25% off that price when you clip the coupon from the product page as of press time, dropping your total to $30. It deeply hydrates skin, evens out the complexion, and reduces the appearance of fine lines and wrinkles. Compared to serums like Glossier Super Bounce or L'Oreal Revitalift Derm Intensives Hyaluronic Acid Serum, Amazon's is much less expensive per-ounce, even with very similar ingredients. Factor in the one-year guarantee and it'll be easy to give this one a try.
The least-expensive products in the line are the Belei Oil-Free Micellar Facial Cleansing Wipes. The full retail price is $9, however, with the 25% clip coupon at press time, they'll run you just $6.75. The same quantity of Simple Micellar Facial Wipes equals to around $10, and while the ever-popular Neutrogena Makeup Remover Cleansing Cloths cost less per-cloth, the ingredients aren't as simple as the Belei Cleansing Wipes. Once again, neither Neutrogena nor Simple back their items with a warranty like Amazon's.
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