If you're in Apple's ecosystem already and want to smarten up your TV, then it makes total sense to go with an Apple TV. You may already use an iPhone, iPad, or Mac and know the interface and apps well, or you might have a huge library of iTunes TV shows, movies, and music that you've purchased in your years of owning Apple tech. Using Apple's streaming hardware is the right choice if that sounds like your situation as you'll have a straightforward, integrated experience.

Best Apple TV Deals Available Now

Apple TV 4K (32GB) | $169 at B&H

Apple's entry-level 4K streaming hardware can be picked up at a $10 discount via B&H and Walmart making those the best places to buy it currently. It's a small savings, but it'll buy you a movie on iTunes at least. Apple will also provide you with a 3-month free trial of Apple TV+ once you set up your new Apple TV box.

It also makes sense that you'd want to save on your Apple TV purchase. It isn't all that often that Apple products get discounted, and when they do the sale generally isn't from Apple's own website. From the time spent searching for the deals, to trying to remember where you saw the best prices, or who added the most value to the transaction, it can be a daunting process. Luckily, it doesn't have to be. We track all of the Apple TV deals and this page is now your new one-stop-shop for all the best options from around the web.

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Whether you're looking for the cheapest Apple TV price or want the best possible deal you can find, you don't have to look much further than right here. We track Apple TV pricing, deals, and discounts from the moment they become available and ensure that the very best promotions are presented here.

Here's a breakdown of current Apple TV deals and prices.

Model Regular Price Best Price Current Price
Apple TV HD $149 $139 $139 at B&H
Apple TV 4K (32GB) $179 $169 $169 at B&H
Apple TV 4K (64GB) $199 $179.99 $189 at B&H

We've rounded up the best Apple TV HD and Apple TV 4K deals that you can find around the web below. Be sure to check out the list and give one of them a try today!

Best Cheap Apple TV 4K Deals

Apple's latest streaming hardware offers 4K support, as the name suggests, so you can view your favorite shows and movies at a super crispy resolution. Beyond this, there's HDR10, Dolby Vision, and Dolby Atmos support, unlike the older model, and a faster A10X chip that can handle more intensive gaming. Even if you don't yet have a 4K TV, it's worth the upgrade if you can afford the price difference.

Apple TV 4K (32GB) | $169 at B&H

Apple's entry-level 4K streaming hardware can be picked up at a $10 discount via B&H and Walmart making those the best places to buy it currently. It's a small savings, but it'll buy you a movie on iTunes at least. Apple will also provide you with a 3-month free trial of Apple TV+ once you set up your new Apple TV box.

$169 at B&H

Apple TV 4K (32GB) | $179.99 at Best Buy

The Apple TV 4K isn't directly discounted at Best Buy, though you can score four months of Apple Music and four months of Apple News+ (worth $80 total) there to enjoy on your other Apple devices. On top of that, Best Buy is including a 30-day free trial of Showtime, followed by a special price of $4.99/month for 6 months, and you'll also get Apple's own three-month Apple TV+ trial when you set it up.

$179.99 at Best Buy

Apple TV 4K (64GB) | $189 at B&H

If you want the higher-capacity Apple TV 4K, B&H is the best place to go with a $10 discount currently available there. It's not the lowest price we've seen for it, but it beats paying full price.

$189 at B&H

Apple TV 4K (64GB) | $199.99 at Best Buy

You can also get four months of Apple Music and Apple News+ (worth $80) with the more capacious Apple TV 4K model when you purchase via Best Buy, as well as those 30 days of free Showtime and six months of special pricing to follow. Don't forget you'll get three months of Apple TV+ for free, too.

$199.99 at Best Buy

Best Cheap Apple TV HD Deals

First introduced in 2015, the Apple TV HD includes the same interface as the newer Apple TV 4K but can only output to 1080p. If you don't have a 4K TV just yet or want to get the cheapest Apple TV on the market, the HD model should be your go-to. It's worth noting it runs the older Apple A8 chip which is less capable when it comes to gaming, so if you're planning to play a lot it may be worth upgrading to the higher-spec model even if you don't have a 4K TV set.

Apple TV HD | $139 at B&H

Deals on the HD Apple TV are few and far between right now, though you can make a $10 saving at B&H. That's the lowest we have seen it go. Apple will also provide you with a 3-month free trial of Apple TV+ once you set up your new Apple TV box.

$139 at B&H

Apple TV HD | $149.99 at Best Buy

Buy the Apple TV HD at Best Buy and you will score four months of Apple Music and four months of Apple News+ (worth $80) to enjoy across all of your Apple devices. On top of that, Best Buy is including a 30-day free trial of Showtime, followed by a special price of $4.99/month for 6 months, and you'll also get Apple's own three-month Apple TV+ trial when you set it up.

$149.99 at Best Buy

Best Cheap Apple TV Alternatives

The Apple TV is great, especially if you're all-in on Apple gear, but there are plenty of other streaming media players out there and many of them are cheaper than Apple's offering. Most run the exact same streaming apps and even have access to the Apple TV app so you don't have to miss out on Apple TV+ content.

Amazon Fire TV Stick Lite | $21.99 at Amazon

The Fire TV Stick Line is a fantastic entry-level streaming device, perfect for any TV and any room. It's directly discounted to just $22 which is only a few bucks more than its record during Black Friday.

$21.99 at Amazon

Amazon Fire TV 4K | $49.99 at Amazon

This Amazon Fire TV Stick 4K can do everything the standard Amazon Fire Stick can, but in 4K UHD. Unless you have zero plans to own a 4K TV anytime soon, it's worth going for this upgraded model.

$49.99 at Amazon

Amazon Fire TV Recast 500GB | $229.99 at Amazon

Ever wish you could watch live TV using your Fire TV Stick or Echo Show 5? With the Fire TV Recast, you'll be able to watch and record live TV on those devices or a compatible mobile device.

$229.99 at Amazon

Amazon Fire TV Cube | $119.99 at Amazon

Not only do you get a media streaming device and access to Alexa, you can also control your soundbar, receiver, and TV. It also comes with an Alexa Voice Remote. The Cube has built-in speakers, a mic, and instant access to Amazon's streaming library.

$119.99 at Amazon

Roku Express | $28.88 at Amazon

Gain access to Roku's streaming platform, which includes all the major apps like Apple TV+, Netflix, and Hulu as well as thousands of shows and movies in HD. At its regular price, it's super affordable at under $30.

$28.88 at Amazon

Roku Ultra (2020) | $94.80 at Amazon

The Ultra is Roku's best device with the fastest processor. It has a fast channel launch, a lost remote finder, enhanced voice search, and more. It comes with JBL Premium headphones for private listening too. You can also share videos, photos, and music from your Apple device using AirPlay.

$94.80 at Amazon

Samsung 43-Inch Crystal UHD TU-8000 Series 4K Smart TV | $377.99 at Amazon

Thinking of getting an Apple TV just so you can watch Apple TV+ shows? You don't need to! You can get many TVs these days that support the Apple TV app directly so you can save on additional streaming hardware. If you're in the market for a new TV set, it may well be the best option. Various sizes are available.

$377.99 at Amazon

Apple TV Price Tracking

Apple TV prices tend not to fall too far from their retail prices, though we do occasionally see some savings. These discounts can happen at random points throughout the year, though the best savings are usually found around the holidays or Black Friday/Cyber Monday sales.

It's also worth keeping your eyes peeled for any upcoming Apple TV releases. The current-gen Apple TV devices are both still capable, but they have been on the market for a few years so it is possible that a new model will be released soon and the current crop would get discounted.

If you don't need something brand new, refurbished units are the way to go. When purchased from a reputable seller like Apple or Best Buy you can save a good amount and get hardware that looks and performs like new.

Apple TV HD vs. Apple TV 4K: Which should you buy?

If you've got a 4K TV set it's a no-brainer to go for the Apple TV 4K, but you already know that. The Apple TV 4K can output at up to 3840x2160 pixels, while the HD model supports up to 1080p. On top of that, the 4K model supports HDR10 and Dolby Vision, unlike the HD version.

As well as providing higher quality video than its HD counterpart, the Apple TV 4K also supports better audio with Dolby Atmos, offers more storage, and is speedier than its predecessor.

The Apple TV 4K runs the Apple A10X chip versus the Apple A8 found on the HD model. The A10X is designed to be 50% faster than the A8 so it is a considerable upgrade. This won't affect your regular media streaming too much, but if you plan to play games regularly then you'll definitely notice the difference. Even if you don't have a 4K TV yet, you can still enjoy those improved internals.

If price is the determining factor for you, the Apple TV HD represents the cheapest option though it's worth considering whether the $30 price difference is worth it for you.

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