If you're in Apple's ecosystem already and want to smarten up your TV, then it makes total sense to go with an Apple TV. You may already use an iPhone, iPad, or Mac and know the interface and apps well, or you might have a huge library of iTunes TV shows, movies, and music that you've purchased in your years of owning Apple tech. Using Apple's streaming hardware is the right choice if that sounds like your situation as you'll have a straightforward, integrated experience.

It also makes sense that you'd want to save on your Apple TV purchase. It isn't all that often that Apple products get discounted, and when they do the sale generally isn't from Apple's own website. From the time spent searching for the deals, to trying to remember where you saw the best prices, or who added the most value to the transaction, it can be a daunting process. Luckily, it doesn't have to be. This is your new one-stop-shop for all the best Apple TV deals from around the web.

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Best Apple TV Deals Available Now

Apple TV 4K (32GB) | $174.95 at B&H

Apple's entry-level 4K streaming hardware can be picked up at a $5 discount via B&H making that the best place to buy it currently.

Whether you're looking for the cheapest Apple TV price or want the best possible deal you can find, you don't have to look much further than right here. We track Apple TV pricing, deals, and discounts from the moment they become available and ensure that the very best promotions are presented here.

Here's a breakdown of current Apple TV deals and prices.

Model Regular Price Best Price Current Price
Apple TV HD $149 $144 $144.95 at B&H
Apple TV 4K (32GB) $179 $169 $174.95 at B&H
Apple TV 4K (64GB) $199 $194 $194.95 at B&H

We've rounded up the best Apple TV HD and Apple TV 4K deals that you can find around the web below. Be sure to check out the list and give one of them a try today!

Best Cheap Apple TV 4K Deals

Apple's latest streaming hardware offers 4K support, as the name suggests, so you can view your favorite shows and movies at a super crispy resolution. Beyond this, there's HDR10, Dolby Vision, and Dolby Atmos support, unlike the older model, and a faster A10X chip that can handle more intensive gaming. Even if you don't yet have a 4K TV, it's worth the upgrade if you can afford the price difference.

Apple TV 4K (32GB) | $174.95 at B&H

Apple's entry-level 4K streaming hardware can be picked up at a $5 discount via B&H making that the best place to buy it currently.

$174.95 at B&H

Apple TV 4K (64GB) | $194.95 at B&H

If you want the higher-capacity Apple TV 4K, B&H is also the best place to go with a $5 discount currently available there. It's a small savings, but it might buy you a movie on iTunes.

$194.95 at B&H

Best Cheap Apple TV HD Deals

First introduced in 2015, the Apple TV HD includes the same interface as the newer Apple TV 4K but can only output to 1080p. If you don't have a 4K TV just yet or want to get the cheapest Apple TV on the market, the HD model should be your go-to. It's worth noting it runs the older Apple A8 chip which is less capable when it comes to gaming, so if you're planning to play a lot it may be worth upgrading to the higher-spec model even if you don't have a 4K TV set.

Apple TV HD | $144.99 at B&H

Deals on the HD Apple TV are few and far between right now, though you can make a small savings at B&H where it is $5 less than its retail price.

$144.99 at B&H

Apple TV Price Tracking

Apple TV prices tend not to fall too far from their retail prices, though we do occasionally see some savings. These discounts can happen at random points throughout the year, though the best savings are usually found around the holidays or Black Friday/Cyber Monday sales.

It's also worth keeping your eyes peeled for any upcoming Apple TV releases. The current-gen Apple TV devices are both still capable, but they have been on the market for a few years so it is possible that a new model will be released soon and the current crop would get discounted.

If you don't need something brand new, refurbished units are the way to go. When purchased from a reputable seller like Apple or Best Buy you can save a good amount and get hardware that looks and performs like new.

Apple TV HD vs. Apple TV 4K: Which should you buy?

If you've got a 4K TV set it's a no-brainer to go for the Apple TV 4K, but you already know that. The Apple TV 4K can output at up to 3840x2160 pixels, while the HD model supports up to 1080p. On top of that, the 4K model supports HDR10 and Dolby Vision, unlike the HD version.

As well as providing higher quality video than its HD counterpart, the Apple TV 4K also supports better audio with Dolby Atmos, offers more storage, and is speedier than its predecessor.

The Apple TV 4K runs the Apple A10X chip versus the Apple A8 found on the HD model. The A10X is designed to be 50% faster than the A8 so it is a considerable upgrade. This won't affect your regular media streaming too much, but if you plan to play games regularly then you'll definitely notice the difference. Even if you don't have a 4K TV yet, you can still enjoy those improved internals.

If price is the determining factor for you, the Apple TV HD represents the cheapest option though it's worth considering whether the $30 price difference is worth it for you.

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