The Sears Black Friday ad is available, and there are a few things that make it stand out in our books. With deals starting on Thursday, all the retailers are fighting to get people in-store to spend money, Sears is looking to capture that audience and a different one. This isn't anything new, but seeing the second wave of deals that doesn't start until 2 p.m. on Friday is a great approach to take.
Just because Sears wants to stand out, doesn't mean its ad gives off the same vibe. There are a few good deals hidden amongst a bunch of lackluster ones. Let's break them down.
Deals worth considering
NordicTrack 10.9 Elliptical - $599
You may not have been thinking of buying an elliptical on Black Friday, but a good deal is still a good deal. These things can get pricey if you are looking for a good one, and not everyone is ready to drop $1,000 or more to have one at home. Sears will be dropping the NordicTrack 10.9 Elliptical down to $599.99, which is a $1,000 discount from the original selling price of the machine, and $400 better than you can buy it for at Amazon right now.
Sears will also have the NordicTrack C 950i treadmill available at the same price, which is a $300 savings from its current selling price.
DieHard Industrial Boots - $49.99
Work boots are something that no one wants to spend a ton of money on when they don't have to. Sure, they keep your feet safe (and warm), but there are generally much better ways to spend $100+. At $50 for a pair of DieHard Industrial Boots, you may be swayed to head to Sears to try and find your size. There will be different styles and colors available, and they will probably move pretty quickly.
Barbies - $1.99
These are a timeless toy, and if you have any little girls in your life, odds are they will love them. Over the years, Barbies have become more and more expensive, so being able to pick them up for just $2 is a great value. There are only a few styles and options available at this price, but if you can pick up one of each, we bet that your little one will be extremely excited! Even if you don't think you'll give it as a main gift, these make for a perfect stocking stuffer.
Luke Warm Offers
Two other interesting tidbits to consider with the Sears ad. If you sign up for a free 90-day trial of Shop Your Way MAX, you can give a personal shopper the list of what you want and they will take care of the rest. This works on items sold by Sears, Kmart, and select Marketplace products. It's a $10 value, and lets you take advantage of the deals without the chaos.
Sears Optical is also doing a BOGO on eyeglasses and prescription sunglasses, plus you get up to $30 cash back in points when you spend more than $200.
Deals worth ignoring
Many of the appliance deals that Sears has listed as Black Friday specials are actually very close to the everyday price of the items. Some of them are currently the same price, and others are less than $100 more right now. Unless you are in desperate need of a new appliance the day after Thanksgiving, I would pass on all of these.
Some of the toolsets are close in price to regular prices, and others are slightly more discounted. Sears does offer a lifetime warranty on Craftsman tools, so that is a big plus, but unless you are in need of a specific tool, or will be doing other shopping at Sears anyway, these deals are safe to leave unpurchased.
With the clothes, some prices look enticing, but the ad doesn't give much information about the exact brands and items on sale, so it's hard to compare to other stores. With clothes, my general rule is if you think it's a good price to pay for the item, then it is worth it. If it feels too expensive still, skip it. Pretty simple.
Lastly, the electronics. Based on what is in the ad (which may not be everything that gets discounted), it is completely safe to stay as far away from Sears for an electronics purchase as you need to. The items are generic, the brands aren't anything special, and the prices don't make it overly enticing.
Sears will begin its Black Friday Doorbuster deals at 6 p.m. on Thursday, which is Thanksgiving. These will run through 2 p.m. on Friday, while supplies last. Some stores in MA, ME, RI and other states may open at midnight instead of 6 p.m., so be sure to check with your local store if Sears is your first stop. The second wave of deals starts at 2 p.m. on Friday, and there are others that will last all weekend.
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