Walmart's services and benefits have been subpar to its competitors for a while now, but a new offering has arrived that promises to compete with Instacart, Shipt, and AmazonFresh. Meet Delivery Unlimited, a grocery delivery service that costs $12.95 per month or $98 per year. The program lets you skip the per-order delivery fee when using Walmart Grocery. It isn't available everywhere, with some reports saying that it's currently available in Houston, Miami, Salt Lake City, and Tampa, and others referring to Walmart's FAQ answer, which is that "there's a good chance Delivery Unlimited is in your area." To check and see if you're eligible to start a free 15 day trial, head here.
To place an order, shop online or with the Walmart Grocery app. Once your basket is complete, pick a time slot for delivery and your goodies will be delivered to your door. As far as costs go, Delivery Unlimited is priced pretty competitively. Amazon Fresh costs $14.99 per month on top of the annual Prime membership fee. Shipt and Instacart Express memberships both run customers $99 per year. That means if Walmart's Delivery Unlimited is available near you, it'll either meet or beat competing programs as far as pricing goes. It does look as though Walmart Grocery orders have a $30 minimum, which is also fair compared to competitors. For example, Amazon Fresh charges $9.99 for delivery on orders under $35, and Instacart's Express service has the same $35 minimum. While some programs let you skip the minimums for an additional shipping fee, it looks like Walmart doesn't give you the option. However, the $30 threshold is less than what's offered from competing services, so it shouldn't be a huge issue.
As much as I'd love to see Walmart lower its free shipping threshold to be more competitive, or perhaps focus on a rewards program for online shoppers, this move makes sense considering the store's massive brick-and-mortar footprint. Amazon-owned Whole Foods has about 500 locations, and Target has about 1,600. Compared to Walmart's 5,000-store footprint, it's no surprise that the company is focusing on taking advantage of the physical presence others struggle to compete with. According to TechCrunch, the first to report on this news, Walmart plans to offer grocery delivery from 1,600 stores by the end of the year.
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