Update: This deal is expired.
Amazon has the entire lineup of Yi action cameras on sale right now for Prime Day. Starting with the most basic model, the Yi 88001 16MP Action Camera is down to $60. It normally sells around $100. The Yi 4k Sports and Action Camera is down to $160 from its $200 street price. The Yi 4k+ is down to $272 from $340 and comes with a waterproof case for serious action camera adventures. You'll need to go all the way through the checkout process to see the pricing for the latter two.
The Yi 88001 would make a great entry-level action camera for anyone who's curious about using one but isn't die-hard into action. It'd also make a great gift if you know someone who spends a lot of time on bike paths or hiking trails.
The Yi 4k action camera is in that perfect middle ground of a camera with advanced functionality, like shooting 4k video at 30fps and a high resolution LCD touchscreen, while also not being way out of reach budget-wise.
Of course if you feel like splurging, the Yi 4k+ is still better price-wise than more advanced action cameras like the GoPro. Plus, it gets you to 60fps with 4k video and has built-in voice commands.
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